Thank you so much for taking my 2015 Reader Survey. I have been pouring over the numbers this last week. I can’t wait to share the results with you.
I conducted this survey because it let me hear directly from you. I want to create content that serves my readers’ needs. I also want to stop writing content that does not resonate. The best way to do that (borrowing from my favorite blogger, Michael Hyatt) was to ask.
What the Numbers Say:
- My typical reader is female (66%), between the ages of 25-44 (75%). Though my content is directed at both genders, I will continue in the feminine tense today.
- She is employed full-time (50%) or a stay at home mom (32%) and married (87%). One interesting result is that the largest majority (37%) earn a household income between $25,000-$50,000 (37%), but another large portion of my readers make up the $75,000 or more income range.
- My typical reader identified her three biggest financial “pain points” as:
- Budgeting (46%)
- Debt (40%)
- Living paycheck to paycheck (33%)
- The following are not major “pain points”:
- Irregular Income
- Financial Crisis
- Not able to give
- Lack of information
- Lack of guidance
- She most enjoys reading DIY Tutorials (26%) on my blog. Tied for a close second (20%) are: Topic Teaching, Personal/Relational Development, and Sharing Financial Tools and Resources. An equal blend, really.
- What else would she read? Success stories and financial lessons for children.
- If time or money were no object, my reader would pay off her house in the next five years. Other ambitions would be a dream career or traveling more.
- If she could have me create a product to fit her needs right now, it would be some type of challenge, ebook or tool to help her save money better.
- My favorite response was to create a pickle jar that spits out unlimited cash like an ATM. My husband may have confessed to writing that one.
These results were HUGELY insightful for me. I read your input and have come up with 5 big takeaways to write more applicable content.
My 5 Takeaways:
- My readers are hard-working with big dreams. Their pain points – budgeting, debt & getting ahead – are universal hangups – no matter their income.
- I will incorporate more How-To’s, DIY’s and tools – knowing that my audience is not at the beginner level.
- I will incorporate success stories. That may include yours!
- I will start researching what we can discuss regarding our children and finances. This may look like discussion groups on Facebook. Or I may interview parents. I’m not sure, but I’m absolutely psyched about it.
- This last step I am the most excited about. I’d really like your feedback here. If I were to create a 30-Day Savings Challenge, would you participate? There are so many “How-To” books on saving money. What if there was a community of like-minded adults, doing a savings challenge and inspiring one another to conquer their goals, daily?
Thank you again for taking my survey. I really enjoyed learning from you, and have already gotten started on new content. God Bless!
Join the conversation: If I announced a free, 30-Day Savings Challenge, would you join? What would excite you the most?